Consumer Skepticism towards Advertising on Television Media
نویسندگان
چکیده
منابع مشابه
Television food advertising directed towards Bulgarian children.
BACKGROUND Childhood obesity is a serious health problem worldwide with a prevalence rising to epidemic proportions. Television viewing is suspected as an important contributor and along with food advertisements significantly influence children's unhealthy dietary habits, purchase requests and adiposity. OBJECTIVES To examine the exposure of Bulgarian children to television food advertising a...
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We examine whether exposure to direct-to-consumer advertising (DTCA) for antidepressant drugs affects individual use of these medications among those suffering from depression. Prior studies have almost exclusively relied on making connections between national or market-level advertising volume/expenditures and national or individual-level usage of medications. This is the first study to: estim...
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BACKGROUND Television viewing is hypothesized to contribute to obesity among children and adolescents through several mechanisms that include the displacement of physical activity, snacking while watching TV, and the influence of food advertising. METHODS This study drew on television ratings to examine the distribution of food advertising exposure among adolescents aged 12 through 17 based o...
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ژورنال
عنوان ژورنال: Journal of Accounting & Marketing
سال: 2018
ISSN: 2168-9601
DOI: 10.4172/2168-9601.1000267